MACHAPP Software Ltd Privacy Policy

Last updated on January 10th, 2024 (version 1.11)

This Privacy Policy, along with our Terms of Service explains how we collect and handle your information across all of our websites, mobile apps and other services. We may review this policy from time to time and make sure that it is up-to-date. In case we make changes to the policy we will post the latest version here.

1. Introduction

We at MACHAPP Software Ltd, a company registered in Cyprus with company registration number HE344069 and its registered office at Avenue Georgiou Neofytou 8, AGATE House, #201, 4006. Limassol, take the protection of your personal data very seriously and nothing matters more to us than your trust.

We have redesigned this Privacy Policy to help you understand what data we and our trusted partners collect, why we collect it and what we do with it. Please take your time and read this document carefully.

In the rest of this document we will be using the following terms:
  • "Company", "MACHAPP", "us", "we" or "our" referring to MACHAPP Software Ltd
  • "App", "Apps", "Products" or "Software" referring to the Company's software available on the Google Play™ store website
  • "Service", "Services" referring to the Company's services (such as software development service, email support, etc)
  • "You" referring to you, as a user of our Site, Services or Apps
  • "Partners" referring to 3rd party services that we use to provide you with our services - for a complete listing of our Partners and their Privacy Policies see the Our Partners section
  • Bliss Community referring to the group of users that have joined the community feature on the Bliss application.

This Privacy Policy applies when you use any of the Apps and should be read together with our End User License Agreement EULA.

By choosing to use our Apps or Services you agree to the collection of information as described in this Privacy Policy.

Please note that the terms used in this Privacy Policy have the same meanings as in our End User License Agreement, unless otherwise defined in this Privacy Policy.

2. Information we collect and use

When you interact with our Apps, our trusted partners may collect information about your device. The process of collecting data is designed so that it avoids collection of information that identifies you personally, such as your name, address, email address or similar; instead, the information collected does enable us and our partners to recognize your device over time for purposes of improving the quality of our products and your experience with them.

As a general rule, we do not collect or share any information that may be used to identify you as a person except when you contact us by email. In that case we will save your emails in order to serve you better. Once we are finished providing support to you we will delete all emails received by and sent to you. Please note that we take all the necessary steps to safeguard any personal information you may provide by email using strong passwords and 2-step authentication.

Information that is collected by our partners may be divided into the following categories.

A. Information for showing personalized ads

Note: This section (Section A) applies only to Apps that display ads. It does not apply to the following:

1. Apps that do not display ads
2. Pro (Ad-free) Apps that are available with a one-time purchase
3. Apps that have been upgraded to Premium via a paid subscription and do not display ads

In order to provide our Apps to you for free we display ads. To display ads, we work with our ad partners who may have their SDK/API integrated with our Apps. In order to improve user targeting, which is important for interest-based ads and marketing solutions relevant to the user, our partners may obtain and lawfully use information such as the following:

a) Device and account identifiers - Ad id (advertising id), app set ID and other identifiers related to accounts that are signed-in on the device.
b) IP address - Can be used to estimate the general location of a device
c) User product interactions and interaction information - App launches, taps and video views
d) Diagnostic information - Information is related to the performance of our Apps and the SDK, crash logs, app launch time, hang time and energy usage.
e) Precise location - Ad networks may obtain your location in order to show to you relevant ads.

This information may be shared with their clients for the permitted purposes stated above (whether within or outside of the country of origin). All such collection permitted processing and transfer will be in accordance with applicable data privacy laws.

You may opt-out of seeing personalized ads by choosing the relevant option on the popup window the first time you run our app, or by choosing the 'Update consent' option under the settings section of our apps. Note that this applies for users in the European Union and the UK.

B. Information for analyzing application performance issues and crashes

In order to improve our Apps, we use third party services (our analytics partners) to collect and analyze error and performance issues. The information collected in the case of an error is divided into two categories.

  • Device/hardware information
    Includes information such as device model, screen information, total memory, internal and external storage, device language, and Android version
  • Error or performance related information
    Includes error description, time that the error occurred, stack trace (a detailed error report), free memory and free disk space at the time of the error, etc.

This data helps us analyze and correct performance issues and errors and improve your experience with our Apps.

C. Information for app functionality

Some information may be used to enable additional functionality in some of our apps. The information that we use to do this includes the following:

  • Installed applications
    In case you choose to assign a custom application to one of our widget hot spots we obtain all applications that are installed on your device; this is needed so that we can present you with a list of the applications you have installed and you can choose which one to launch when you click on a widget hot spot. Any application-related information we access does not leave your device - we simply use it to show you the list of your apps.
  • Precise location (or fine location)
    In case you choose to let our app follow your location (you choose the 'Use my location' option under settings) our app will detect your current location at a specific time intervals and provide you with local weather forecasts and notifications.

  • Note that the above information is used locally - we do not share or transmit any of this information.

D. Information for improving our services

When you use our Apps, we use our analytics partners to collect usage statistics and trends. The reason we collect this information is so that we can improve your experience with our Apps by improving existing functionality and adding new functionality.

The information that we collect in this case includes information that is collected in section B above as well as usage statistics. Usage statistics include information on how often a user opens a specific page inside the app, icons and themes used, widgets used, etc.

Note that none of this information collected in Sections A, B and C can be used to identify you as an individual.

E. Account information

Note: This information applies only to users of our Bliss application in the case that they choose to join the Bliss Community.

When you join the Bliss Community we will store the following information on our secure servers:

a) The automatically generated username or the one that you provide at the time of registration
b) A unique identifier (an automatically generated alphanumeric string) that is used to identify your account
c) The mixes you have created with our app at the time of joining the Bliss Community
d) Any mixes you create after you have joined the Bliss Community.
e) Aggregated statistics about app usage (this is aggregated and anonymous, i.e., not linked to a user's account)

Note that all mixes that you create (or have created) using our app will be shared with the rest of the members of the community once you join the Bliss Community.

We save the above information so that we can perform the following actions:

a) Enable all members of the Bliss Community to have access to the mixes that each of the members shares.
b) Backup the mixes you create and restore them in case you lose them, uninstall and reinstall the application or install the application on another device.
c) Display mixes that are popular among the Bliss Community.
d) Improve the user experience with our app and services.

Joining the Bliss Community/Signing-in

You can join (sign-in to) the Bliss Community using any of the following ways:

a) Using an existing Google account
b) Using an existing Facebook account
c) Using an existing email address to create a new account with us

Note that no matter the method you use to join the Bliss Community, the data we collect and the way we use it is always the same.

Logging out of the Bliss community

You can log out of the community from settings, Sign-out.

Deleting your Bliss community account

You can delete your account and all associated data (user name, unique identifier and mixes that you have shared on the community) from Settings, Delete account.

You can also request your account and all associated data to be deleted online, at the following link:

Request Bliss account deletion

Once we receive your request, we will confirm it and then delete all associated data.

3. Creating an account with us

Note: This section applies to users of the Bliss app.

When using the Bliss application you can create an account to join the Bliss Community. If you do that, you agree to the following:

1. You are responsible for the confidentiality of your credentials (user name and password)
2. You are responsible for any activity resulting from the use of your account
3. You will make reasonable efforts to protect access to your account and prevent unauthorized access and use of our Bliss Community services
4. You may not share your account and password with 3rd parties
5. You may not allow third parties to use your account
6. You are responsible for using and safeguarding your device, our Apps, and connected data in a reasonable manner
7. You are solely responsible for any activities that occur under your account and for any actions taken as a result of such activities
8. In the case that you become aware of unauthorized use of your account you will notify us immediately

4. Our Ad partners

We use the following partners in order to serve ads to you. Make sure to click on each of the following services and review their Privacy Policy.

For a complete list of our ad-partners click here.

5. Our Analytics partners

We use the following partners to collect error and performance information, identify issues in our Apps, analyze our traffic and usage trends and improve our services to you.

In order to provide the above information, our partners may obtain and lawfully use information such as the following:

  • Crashlytics Installation UUIDs, Crash traces, Breakpad minidump formatted data (to provide crash-related information)
  • Firebase installation IDs (to help Firebase In-app messaging determine which devices to deliver a message, associate predictions with a project, deliver configuration values to end-user devices and more)
  • Mobile ad IDs, IDFVs/Android IDs, Firebase installation IDs, Analytics App Instance IDs (to provide analytics and attribution information)
  • Firebase user agent (used internally by Google to determine platform and version adoption in order to provide and improve Firebase services)

6. Children's Privacy

Our Services are directed to people over 13 years of age (or over 16 years if located in Russia). If you are a person not over 13 years old (or 16 if you are located in Russia) please talk to your parent or guardian before using our Services.

7. Opting out

On Android devices you can turn on/off the location service API from device settings, Location (note that the path may be different on different devices).

To opt-out of personal advertising and sharing or selling of your data you should not consent to information sharing for personalized ads. You can do this on the first popup screen that shows the first time you run our app. You may update your decision at any time by selecting the 'Update consent' option under the settings section of our apps.

To prevent ad partners from using your device's ad identifier being used for interest-based advertising you can change the relevant settings on your device. Please see for details

If you live in the USA, Europe or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting (for US users), (for European users) or (for Canadian users).

If you have any questions regarding the collection of data you can contact our ad partners and analytics partners directly - see sections 3 and 4 above.

8. Your Rights

You have the following rights if you are an EU resident under GDPR:

  • Right of access (Art. 15 GDPR)
    As an EU data subject, you have the right to obtain confirmation from us as to whether or not personal data concerning you is being processed. If so, you have the right to access your personal data.

  • Right to rectification (Art. 16 GDPR)
    As an EU data subject, you have the right to obtain from us the rectification of inaccurate personal data concerning you without undue delay.

  • Right to object (Art. 21 GDPR)
    As an EU data subject, you have the right to object, on grounds relating to your situation, at any time to processing of your personal data. We will no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests.

  • Right to erasure (Art. 17 GDPR)
    As an EU data subject, you have the right to obtain from us the erasure of your personal data without undue delay.

  • Right to restriction of processing (Art. 18f. GDPR)
    As an EU data subject, you have the right to obtain from us restriction of processing where one of the conditions applies.

Additional Privacy Rights for California Residents

The California Consumer Privacy Act (CCPA) provides California residents, upon a verifiable consumer request, certain rights concerning their personal information that we collect. Those rights include the right to request disclosure of data collected, deletion of data, and opting out of the sale of personal information. To exercise your CCPA data access, data portability, and deletion rights, please submit a verifiable consumer request by contacting us at the email provided under the Controller section. Pursuant to the CCPA, we do not sell your personal information. For more information on how we process data under the CCPA, please contact us. We will retain personal information collected subject to CCPA for the periods described under the “Data Retention” section.

Privacy Rights for Virginia Residents

If you are a resident of Virginia, you have rights and protections under the Virginia Consumer Data Protection Act (VCDPA) in relation to your personal data collected by businesses. This includes the right to access your personal data that we and our partners process, correct inaccuracies, delete your data, and opt out of certain data processing practices. To exercise your rights under the VCDPA related to data collected through use of our Android app, please contact us at the email provided under the Controller section with your request and we will assist with facilitating your VCDPA rights with our advertising and analytics partners. Please specify Virginia VCDPA in your request. We will confirm receipt of your VCDPA request within 5 days and respond substantively to all valid requests within 45 days as required by Virginia law.

You have the right to lodge a complaint with a supervisory authority. You can either consult the appropriate data protection authority for your location, or our data controller at the email address provided below.

9. Contact information and data retention

Controller Name
You may contact the controller responsible for the processing of your personal data within our apps at

Data Protection Officer
You can contact our DPO at if you have any questions or concerns about how we process your personal data.

Data Retention
When you email us to report an issue we will keep the email thread until the issue is resolved. Once resolved, all emails will be permanently deleted.

As we do not directly collect or store any personal user data within our Android app, data retention responsibilities fall to our trusted advertising and analytics partners who may collect some usage data through interactions with our app. Based on our agreements, data retained by these companies related to our app is stored as long as necessary to fulfill their business purposes, which may include attribution, analytics, providing relevant advertising, personalization of services, compliance with legal obligations, and other legitimate interests. We encourage you to review the privacy policies of our partners to understand their specific retention periods that may apply to data linked to you through use of our app. As a general rule, most data is typically retained for anywhere from 6 months to 5 years, depending on the type of data and its use cases within their systems. However, you have the right to request deletion of your information by contacting our partners directly at any time.

For data associated with your account in the Bliss app refer to the appropriate section in our Privacy Policy.

10. Changes to this Privacy Policy

We may update our Privacy Policy from time to time, therefore you are advised to review this page periodically for changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page.

In case our practices regarding previously collected information change in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, then we will make reasonable efforts to provide notice and obtain consent prior to any such uses as may be required by law.

If you have any questions, would like to exercise your rights or provide suggestions for improving our Privacy Policy or Services please feel free to contact us at:

MACHAPP Software Ltd
8 Avenue Georgiou Neofytou
AGATE House #201
Limassol 4006, Cyprus

Contact us by email